The Ultimate Guide to Increase Social Media Engagement for Childcare Centres
What is social media engagement and why should childcare centres care about it?
The fact is that social media has permanently changed the way we connect with other people, how we do research, and ultimately the decisions we make as consumers. Your social media profile is not only your first impression, but a key opportunity to build trust before a parent ever walks through your doors.
Why does social media matter for childcare centres?
According to a 2022 Hootsuite study, 21.45 million Australians or 82.7% of the population, were active users of social media. The largest age group among them was adults between 25-34 years old – the exact age bracket among first-time parents in Australia. Today’s parents of young children grew up with the Internet themselves, and are more adept at online research than their parents were.
The different types of social media channels and which ones to use
What are some of the best ways to increase social media engagement for your centre?
Create valuable content
It’s no secret that the best way to grow your social media following is by posting quality content. The key here, however, isn’t just any old piece of writing – it’s something unique and engaging which will keep people scrolling through their feed!
Join in on trends and viral content in a way that is authentic to your brand
A great way to get more eyes on your content is by joining in on trends and sharing viral content. But, it’s important that you do this in a way that is authentic to your brand. For example, if there is a trending hashtag about a current event, you could use it in a post about how the event affects parents with young children.
Get involved in conversations
One of the best ways to get more engagement on your social media posts is by getting involved in conversations. When you comment on other people’s posts, you are more likely to get noticed. And, when you reply to comments on your own posts, you are showing that you care about what people have to say.
Follow fellow childcare centres and other parenting-focused pages
A great way to get more eyes on your content is by following other childcare centres and parenting-focused pages. When you follow these pages, you will get updates on their latest content in your newsfeed. This makes it easy for you to share their content with your own followers.
Start giveaways and contests
Social media is a great platform for giveaways and contests. These are great ways to grow your following and get more people interested in your childcare centre.
Utilise calls to action in your social media posts
A call to action (CTA) is a statement or question that encourages people to do something. For example, “Like this post if you’re a parent!” or “Tag a friend who needs childcare!”
What types of content work best for childcare centres on social media platforms?
The content you post should be useful, authentic, high-quality, and in line with your brand and values. The best social media branded content doesn’t look like just advertising, but offers something valuable to the audience.
Videos – Video content is another great way to reach your audience. Millennials and young adults are already accustomed to consuming social and informational video content on Instagram, Youtube, and TikTok. So, appeal to them with a format they already enjoy. Your videos can be quick tips and educational resources, or more personal looks at a day in the life of your centre.
As a childcare provider, you know to always put safety first, and that includes social media. Never disclose any identifying information about the children under your care on your social media platforms. Never post photos of children without the explicit consent of their parents or guardian.
How to measure the success of your social media engagement campaigns
How Airchild Social Media Planner can help boost your social media engagement
Maintaining a solid social media presence and engaging with your audience requires time and effort. Busy business owners don’t need to spend their days managing social media posts and engagement. A Social Media Planner from Airchild can streamline your marketing so you can devote your time to taking care of your business and the children in your care.
5. See all of your published posts and drafts in one social post dashboard.
Try the social media planner by scheduling a FREE Demo with Airchild!
If you want to take the labour out of your social media management and start enjoying the benefits of increased social media engagement, get started today by booking a free demo. Our team will walk you through the various features, and discuss how we might meet the unique needs of your centre.
When you’ve got a new lead from your outstanding social media presence, make it simple for them to schedule a tour to see your facility with Airchild’s easy-to-use Tour Booking Management system. Save time and let parents book a tour according to their own schedule. The Booking Management tool also reduces no-shows with automated reminders and follow-up processes.