You and I both know the old saying: “You can’t manage what you don’t measure.” But let’s get real for a second – what happens when you measure everything?
See, that’s where most childcare centres in Australia are falling short. They’re not collecting enough data to spot the goldmine of opportunities just waiting to be discovered.
But for those childcare centre trailblazers who are all about accurate reporting (think communication channels and whatnot), they’re facing a whole new challenge.
It’s like the universe is saying, “Oh, you think you’re so smart? Well, can you manage what you measure?”
Let me tell you a story about one of our clients – a case study, if you will.
This client had three successful centres, a hard-working team, and big dreams. They knew there was more they could do to exceed family expectations, boost profitability, and take some pressure off their staff.
Enter Airchild. After seeing the demo, they were sold.
Four weeks later, all three centres had complete transparency on their communication performance which they never had before.
That’s great right? Well, not quite.
With the increased transparency comes with new challenges and responsibilities.
The stats were eye-opening: over 40% of calls were missed or unanswered, some parents were not being followed up at all, and tasks were being dropped left right and centre. Unfortunately, it wasn’t as simple as rallying the troops – they were at max capacity.
So what now?
The owners knew they needed help, and fast.
And here’s where the magic happened.
Airchild’s operational support team stepped in and started providing assistance behind the scenes.
They systematically went through the opportunities in the pipeline, reviewing all outstanding messages, phone calls, and enquiries from parents, actively reaching out to parents to answer their queries, scheduling tours, putting them on the waitlist, reviewing any missed actions and ticking off any outstanding tasks: