We used mix of Facebook, AdWords, Local Ads and Local SEO to drive awareness to parents with children at different age groups. We closed the conversion loop using remarketing on Facebook and Google to engage with new parents.

We implemented a marketing automation CRM (the version before Airchild) that gave the centre the ability to manage all the new families in one central location, help them manage all their tour bookings online, have all the parent communications in one central location, manage and automate the enrolment process. 

Brand building and awareness objectives: