12-Month Strategy Delivers 106% Enrolment Growth
We used mix of Facebook, AdWords, Local SEO and Content marketing to drive awareness to each of their 3 programs nationally.
A new direct response website was designed, modeled off high converting landing pages to rapidly increase the conversion rate. We closed the conversion loop using remarketing on Facebook and Google, along with Content Marketing to engage with new parents.
To build the relationship with new enquires and drive enrolments we designed a multi-stage lead nurture sequence. This was supported with our preferred marketing automation CRM that gave individual centres the ability to track, manage and automate the onboarding process.
Brand building and awareness objectives:
Occupancy & enrolments objectives:
- YEAR STARTED
- WHAT WE’VE DONE
Facebook & Instagram Ads,
Local Search Optimisation,
Sales Automation & Lead Nurturing, SEO,